Creating a Successful Blog: Not Worth It (In My Opinion)

I know how to set up a blog, but turning it into a “success” is a entirely different story.

My other blogs weren’t successful. Of course, they’re still online, garnering whatever little traffic they can.

I have hundreds of likes on Facebook; tens of comments on my other posts. It feels good to know that I’ve at least touched a few lives.

But is reaching several people enough?

Why do I have this insatiable desire to want to reach hundreds, thousands, or MILLIONS of people?

Even if I were to succeed in having my blog read by millions of people around the world, I suspect that I’d still feel empty.

I’d probably worry myself to death about what to write next.

What’s the point of trying to create a popular blog anyway?

I haven’t figured out how other bloggers do it.

Well, I take that back. I might know…

Basically it’s all about writing what people want to read. If you can write something that people want to know, then they’ll naturally flock to your blog. From there, you can capitalize on your readership through paid advertisements. Simple enough, right?

However, figuring out what’s “hot” is the tedious part. It involves scouring Google search terms, analyzing word frequency, paying attention to trending stories on the news, and so on.

I can’t force myself to write about a topic I don’t care about, or at least don’t care enough about to write a post.

Sad thing is once you’ve finally figured out what to write, hundreds (if not thousands of people) may have already beaten you to it. Unlike the average stay-at-home blogger, the “pros” have “experts” and “resources.”

How can we compete with that?

Well, it’s one thing to follow the latest trends or the most searched terms on Google, but it’s another to find your own niche–that is, a small part of the Internet seldom explored by the global community.

As counter intuitive as it might sound, one doesn’t really need to write about something that millions of people look up every day. In fact, couldn’t you just be happy with a monthly readership of, let’s say, a thousand visitors? I know I would.

That’s why it’s important to target a particular demographic and make a name for yourself there. Carve your own microscopic piece of the pie (slight exaggeration).

That’s what I’ve learned anyway from reading tons of 3,500-word blogs on the topic.

Ugh, and the word count! “Experts” claim that if you want to be ranked highly on Google, you must write over 1,500 words.

Do what you may with that tidbit of information.

Flexibility, in terms of blogging, is also important. You don’t want to become complacent with one blog. Supposedly, a person needs to diversify his or her content in order to champion whatever niche he or she can find (assuming the goal is to rake in the big bucks).

That means owning more than one blog on a myriad of topics, ranging from Jamaican picture frames to Arctic pine cones. (Just did a quick Google search on “Arctic pine cones” and that led me to “Arctic pine trees” which are a popular item in the game called RuneScape. Who knew.)

I’ve given up on trying to do it this way, though. It requires too much time and, simply put, my heart isn’t in it.

I don’t need to create something revolutionary or earth shattering.

From now on, I’ll just write whatever is on my mind. That’s it. Life is too short to worry about how many readers I have or how much money I can make every month through blogging.

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